You are going to be starting an SMS marketing campaign and want it to be a success. Wishing for that won't help much, but creating a good strategy will. The following are a few tips to help crush your marketing campaign.
1 Offer Incentives
If you want your marketing campaign to succeed, give your customers a reason to join. It has to be a good reason, so find something to offer.
You need something that will be valuable to your customers. You're asking a lot of your customers, so what you offer has to be good, or your campaign will have a lower chance of being effective.
2 Keep it Short
The next thing you want to worry about is keeping the message as short as possible. An SMS (short message service) text message should only take a few seconds to read. People want fast and easy-to-consume content, so cut your message down to the essentials.
Another key element to keep short is the number you are sending your texting campaign from. You should invest in getting short codes for texting campaigns, which is perfect for sending mass messages or promotional content to a large audience quickly. Be sure to make your keyword and the shortcode easily identifiable so that your customers can easily participate in your campaign.
3 Make it Interactive
Try to make it as interactive as possible. Customers love to be engaged one way or another, and a good way to do this is to add links to your social media accounts. You could also add additional perks.
Offer these to folks who are willing to share your social media accounts or the campaign with others. You can offer prizes to the customer who refers the most people to your campaign. Doing this increases your chances of gaining new customers and makes the campaign more engaging.
4 Urgency Works
It's a good idea to create a sense of urgency with your campaign. Urgency makes it harder for customers to resist it because they know they only have a limited time to take advantage of what your campaign is offering.
You don't want folks to feel like participating can wait. Add an expiration date to that initial text, or point out the campaign will only run for a limited time. Stick to that end date even if you want to keep the contest running. You can always bring it back later.
5 VIP Treatment
Try to make the campaign feel exclusive; maybe you should only offer it to your subscribers. Being a subscriber becomes more appealing to your customers and also makes the campaign more important.
Making your customers feel like they are members of some exclusive club that's getting the VIP treatment is good for your campaign, and it's good for your brand overall. You want your customers to feel like you care for them, and this is a good way to do that.
6 Good Timing
The next thing you have to keep in mind is timing. You need to make sure you aren't sending your messages when folks are less likely to read them. Yes, most people use their phones all day. Some people even binge shows in the middle of the night.
None of that matters though. Most people don't want to receive a business-related text in the middle of the night or too early in the morning. As a general rule, try not to send messages before 9 am or after 9 pm. You should try to aim for lunchtime or after folks get off work. Those are the times people are most receptive.
Try your best to personalize the SMS as much as you can. You can do this by using customers' names or maybe even localized events. Getting this part right requires that your company is capable of not only absorbing data but also using it.
For example, some data tells you where your customers are. It's called location data, which helps you send SMS at the correct times that is especially important if you have customers all over the nation or country. Folks tend to respond to messages that feel like they were made special for them.
Use these tips to help you crush your SMS campaign. Remember that you'll get better at this the more you do it, so keep going and make improvements based on how your customers react.