5 Steps to Improve Your Website

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In today's progressive digital advancement, the online presence of an organization is one of the most significant aspects that affect if and how well that business achieves success. Your website is usually the first impression made on potential new clients or customers. Sometimes, especially in the off-season, Your website should tentatively, be capable of drawing the attention of new visitors, entice repeat visits from former viewers, and portray an honest but desirable representation of your company. However, actually accomplishing this task can be difficult and overwhelming for busy business owners or those who aren't so tech-savvy. So here are five steps you can take that will improve your business's website and online presence.

  1. 1 Fashion Partnered with Function

    The appearance of your site can be as beautiful as you want, but if it does not work, then it’s not exactly doing what it should be. In the same respect, if a website is droll and unattractive, then visitors are unlikely to explore past the front page, and the best functionality of any website is pointless. Taking the time and making the effort to explore your own site as if you were a first-time visitor is an ideal test technique. Consulting or creating a style guide for your company is a fantastic method for site improvement by means of branding or identity representation. Just to name a few, here are some examples of things that help encourage return viewers, as well as that, engage whoever is actually on the site:

    • Coordinating company colors on the site to the colors that are attributed to your business

    • Displaying your logo strategically, such as alongside descriptions of the services or products offered by your company

    • Using pairs of easily legible font themes throughout your site and other business documents and material

    • Delegate areas of "white space" or blank space on each page to avoid cluttering the with content like text blocks and images

    • Each time you do an assessment by visiting your own site as a first time viewer would, click on the buttons and links, fill out each one of the forms on your site, interact with every applicable element possible to be sure that each of them functions as it should

  2. 2 Universal Access

    Next, optimize your site to be responsive to a variety of operating systems on any device. Creating a mobile app as a companion to the website enables an added convenience to users who don't often use a computer to surf the web. The three most common operating systems to keep in mind are: iOS (Apple, iPad, iPhone), Android (smartphones, tablets, Chromebooks), and Widows (PC, laptops.) Other systems may include Google OS or Linux. Be sure that any of these devices can access your site and that the elements embedded onto each page work properly. Responsive websites that are available for mobile browser users are a perfectly acceptable alternative for investing in the development of an app for the site.

  3. 3 Consistent Content Uploads

    Consistency is paramount to the success of a website. Consistently uploading and updating content product descriptions or images. Have your services changed? Use your site to let your customers know. Is your business going through renovations? Keep your clients up to date on what's happening in the process.

  4. 4 Performance and Practicality

    How well a website performs to s it is navigated and explored by a visitor is reliant on a number of critical factors. Each one of these factors influences the next one. Some of the variables that affect site performance can be confusing, though, Thankfully there are a great many speed tests available for anyone to use as a tool for analysis. Still, there are a few variables that may seem like nonsense but actually are very important to the site’s performance. Here are some points to consider and analyze on your site:

    • Page Load Time: self-explanatory

    • Largest Contentful Point: the amount of time it takes for the main content to be visible on a user's screen

    • Bounce Rate: a percentage value that represents the number of visitors who exit from the front page without viewing any other pages on the site

    • Error Rate: also self-explanatory

    • Overall weight: the total numerical value of the sum of all bytes that your site utilizes

  5. 5 Management Services 

    As mentioned earlier, all the time and effort it takes to build and maintain a website that renders advantageous results can be beyond overwhelming and stressful. An alternative option would be to employ managed IT services from an MSP. Managed Service Providers or MSPs offer a range of options to alleviate some of the stress that running a business site involves. This may mean that they provide remote support, handle human resources and customer service roles, or implement SEO integrations into your site for more opportunities for exposure for your site.


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