Spice’s New Single “Send It Up”


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SPICE, the reigning Queen of Dancehall, will release her long-awaited debut album 10 on August 6 through VP Records. To celebrate the release of her album comes her new single “Send It Up!”

Track 2 from the album hears Spice sing-jay about a topic that has made her popular internationally.  Appealing to her core audience, “Send It Up” speaks for females who command attention from their male counterparts.  About the song Spice says “sup’m bout that song yah, once it starts playing … it make me wanna bruck out—the riddim, the beat. You haffi sen it all the way up. I am responsible for a lot of women gyrating—which equals female empowerment.”

The song was written by Spice, Shaggy, Shane Hoosong and Olaf Blackwood.  The track was produced by Shane Hoosong and Shaggy.

Spice’s album ‘10’ is 10 years in the making and comes with an epic story behind it.  The album is a testament to Spice’s gritty and inspired rise to the highest echelons of the Dancehall genre.

10 is bold and it’s what we expect from Spice in all her glory – yet it’s clearly a step into the new frontiers of Dancehall’s musical space, leaving listeners in no doubt of Spice’s role as one of the biggest innovators of her genre and beyond.

Set for release on Jamaica’s Independence Day and Spice’s birthday (6 August), the digital release will be commemorated by a coveted Spotify billboard in Times Square, followed by the physical album as well as a vinyl edition of her hit single, "Go Down Deh feat. Shaggy & Sean Paul" - both available on August 27. Fans can pre-save 10 now: https://ada.lnk.to/Spice10

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