The evolution of the internet has made websites a popular commodity. There are millions of websites that currently exist on the internet, but a large amount of those websites are poorly designed. There are many things that you should consider when you are creating your website, and these five tips are just some of the aspects you should consider while building your website.
1 Limit Text
Limiting text can be difficult when you are creating a website because you want to explain to everyone what your website is about. However, this can be done using limited text.
Visiting a website and seeing giant blocks of text may cause some people to immediately leave the website. The visual appearance is just as important as the information that you provide on your website. Combining text with visual aids to explain what your website is about is key in retaining visitors to your website.
Limiting the text on your web pages should only apply to the home page. The home page should be inviting and easy to navigate. Other sections of your website can have as much text as you feel necessary. You may want to include things such as blog posts on your website, which should be filled with text. The point is that the first thing that an individual sees should not be giant blocks of text.
2 Utilize Short Sentences/Paragraphs
This goes along with the idea of limiting the text you have on your website's homepage. If you are going to include a lot of text on your homepage, then you should try to utilize shorter sentences and paragraphs. This will not overwhelm an individual that visits your website and may make it easier for them to read the information.
While other sections of your website may include a lot of text, utilizing shorter sentences and paragraphs can be applied to your entire website. Shorter paragraphs are not as overwhelming and may lead to more individuals reading what you have posted on your website.
3 Prioritize SEO
SEO stands for "search engine optimization". This is what determines how well your website performs in search results. Prioritizing SEO means that you are making sure that your website includes plenty of key search terms and the name/domain of your website is unique. Making sure the name of your website is unique can allow it to appear high in specific search results.
You will want to invest some time and research in SEO data to determine which search terms would fit best in your website. Including SEO search terms can only help the performance of your website in search results.
4 Include a CTA and Make it Clear
CTA stands for "call to action", which is something that can influence a visitor on your website to take an action. That action may be signing up for a newsletter or completing a purchase.
A call to action is important in reminding those who visit your website to return to the website. This does not have to be a complex statement. It could just be something that says, "click here to sign up for a weekly newsletter". You will want to make sure that your call to action stands out though. Individuals will be more likely to see a super clear call to action than one that is hidden on your website.
5 Consider Mobile Users
The last thing that you should consider for all websites is how they will appear in a mobile format. Most website creation tools are on desktop, which can lead you to create your website only for desktop users. Including a mobile version of your website will make it much more inclusive and can lead to more individuals visiting your website.
Wix and Squarespace are popular website builders that are often advertised, but there are also alternative website builders that you can use. Some alternatives to Wix and Squarespace include UENI and WordPress. The website builder you use is up to you, but you need to make sure that it offers a website template that is compatible with mobile viewing.
There may be other aspects of website creation that you want to consider depending on the purpose of your website. However, these five tips can be applied to all websites to improve the look and layout.