Change UK spends most on Facebook adverts ahead of EU elections

Change UK’s failure in the European elections was not only embarrassing, but also expensive, as the party spent over £200,000 on Facebook advertising in the lead-up to the vote, Sky News can reveal.

Figures released by Facebook show that Change UK spent £214,165 promoting its candidates on Facebook and Instagram, including £130,351 in the week before polling day.

The targeted messages urged voters to “Vote Change UK” and help us fight for a “People’s Vote” and for “Remain”.

They also told social media users to “join thousands of people in your area who are voting to change politics”.

Despite fielding several celebrity candidates, including broadcaster Gavin Esler and media personality Rachel Johnson, Change UK received only 3.4% of the final vote.

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