Afar Music Group & DJ Kenny presents LevelUp Riddim. The riddim features the sounds of international reggae star Junior Reid who sings about about is mothers love on ”My Mommy’, Nesbeth crooning about the perils of the street life on ”Tony Tony Tony”, as well as recording artists D Medz with “Africaness” chanting words of encouragement to black people to search within their souls and remember and honor their African roots and stop bleaching their skins , rising star Kenny Bling singing his affinity for his real friends on ”Mi Chargie”’, Clara, and Blakx.
“This project came about after myself and Dj Kenny had a long conversation about the business of marketing and promoting reggae/dancehall music. While reasoning about what’s being done and how we can do things different and better we decide on joining forcing in promoting a riddim, hence the name LevelUp. With the release of this LevelUp riddim we are also introducing a few new artist, in particular Kenny Bling, who will soon release his debut EP under the Afar Music Group banner.” explained Shem of AMG.